about vitra

In the 1940s Turkey faced huge shortages. To satisfy the demand for earthenware products, a ceramic manufacturing atelier was established in Kartal Istanbul with an eight-man workforce.

Post-war, the company grew and began to focus on ceramic sanitaryware - a novelty in the marble-dominated Turkish market. Ceramic's versatility and affordability made it a complete success domestically. The first production plant came on line to answer demand in 1958.

Launching the "VitrA" brand in 1966, the Eczacibasi Group gradually extended its capacity to include the full range of sanitary products.

VitrA's first exports were made to Germany in the early 1980s. Soon after, VitrA began to establish itself as a global brand. To better serve its expanding foreign market, VitrA launched a manufacturing plant in Ireland in 1999. The recent acquisition of a plant in Germany is further testament to VitrA's global outlook.

Worldwide, VitrA is the sixth largest manufacturer in its sector. In fact, its output of 6.2 million pieces of ceramic sanitaryware a year is greater than that of the entire ceramic sanitaryware industry of Germany.

However, output alone is not the only reason VitrA's manufacturing capabilities are significant. While answering growing global demand, these cutting-edge factories and plants allow VitrA to produce sophisticated designs and maintain extremely high standards.